Here’s everything you need to know about On Brand With Jimmy Fallon:
How to watch On Brand With Jimmy Fallon outside the US on Peacock and NBC
To watch On Brand With Jimmy Fallon outside the US, follow these steps:
Steps to Watch:
- Subscribe to ExpressVPN.
- Install the VPN app on your device.
- Connect to a US-based server.
- Visit Peacock to stream anytime or log in with your TV provider on NBC.com to watch live.
- You’re ready to watch On Brand With Jimmy Fallon online!
On Brand With Jimmy Fallon (2025 TV Show) Synopsis

NBC’s new reality competition show On Brand With Jimmy Fallon brings creativity and marketing to primetime. Hosted by Jimmy Fallon and Bozoma Saint John, ten contestants from different industries compete to create real ad campaigns for top global brands like Dunkin’, Captain Morgan, Southwest Airlines, and Therabody.
Each week, one idea wins while others face elimination, until one finalist earns the title of ultimate ad genius, national recognition, and a cash prize.
When Does On Brand With Jimmy Fallon Premiere?
- Premiere Date: Tuesday, September 30, 2025
- Time: 10/9c on NBC after The Voice Season 28
- Airing Pattern: New episodes air Tuesdays at 10/9c and Fridays at 8/7c. Starting October 17, episodes air weekly on Fridays at 8/7c.
- Next-Day Streaming: Episodes are available the next day on Peacock.
Where to Watch On Brand With Jimmy Fallon in the US
You can watch On Brand With Jimmy Fallon live on NBC every Tuesday and Friday. Missed an episode? Stream it the next day on Peacock Premium (available in HD and 4K). NBC also offers free streaming through the NBC App with a TV provider login.
Where to Watch On Brand With Jimmy Fallon in Canada
Viewers in Canada can watch On Brand With Jimmy Fallon on Citytv and stream it on Citytv+ for on-demand access.
On Brand With Jimmy Fallon Season 1 Episodes

| Episode | Date & Time (ET/PT) |
|---|---|
| Episode 1 | Tuesday, September 30, 2025 – 10 p.m. |
| Episode 2 | Friday, October 3, 2025 – 8 p.m. |
| Episode 3 | Tuesday, October 7, 2025 – 10 p.m. |
| Episode 4 | Friday, October 10, 2025 – 8 p.m. |
| Episode 5 | Tuesday, October 14, 2025 – 10 p.m. |
| Episode 6 | Friday, October 17, 2025 – 8 p.m. |
| Episode 7 | Friday, October 24, 2025 – 8 p.m. |
| Episode 8 | Friday, October 31, 2025 – 8 p.m. |
When is the On Brand With Jimmy Fallon Season 1 Finale?
The Season 1 finale airs on October 31, 2025, with Episode 8.
On Brand With Jimmy Fallon Cast
Hosts / Mentors:
- Jimmy Fallon – Creator, host, and executive producer. Known for The Tonight Show Starring Jimmy Fallon and Saturday Night Live (1998–2004).
- Bozoma Saint John – Co-host and Chief Marketing Officer on the show. Former CMO at Netflix, Uber, and Beats by Dre; cast member on The Real Housewives of Beverly Hills and member of the American Marketing Hall of Fame.
Contestants:
Azhelle Wade (“The Toy Coach”), Bianca Fernandez (Gen-Z strategist), Pyper Bleu (Brooklyn creative), Sabrina Burke (former real estate marketer), Lauren Karwoski (ex-journalist), Elijah Bennett (film grad/ghostwriter), Ryan Winn (agency owner), Dr. Rajesh Srivastava (marketing professor), BT Hale (honky-tonk marketer), and Mahiri Takai (Men’s Fashion Week Dallas founder).
Can You Watch On Brand With Jimmy Fallon Online for Free?
Yes. New users can sign up for a free trial on FuboTV, YouTube TV, or Hulu + Live TV to watch NBC live. After the trial ends, regular subscription fees apply.
Is On Brand With Jimmy Fallon Suitable for All Ages?
NBC rates On Brand With Jimmy Fallon as family-friendly with a TV-PG rating for mild language and competitive tension. The show focuses on creativity and branding, making it suitable for families and teens interested in marketing or entrepreneurship.
Where Can You Download On Brand With Jimmy Fallon Full Episodes?
You can download full episodes through the Peacock app if you have the Premium Plus (ad-free) plan.
On Brand With Jimmy Fallon Trailer
The trailer for On Brand With Jimmy Fallon has been released.
FAQs
Ten contestants from different fields compete for the top prize by creating campaigns for major brands each week.
Yes. Fallon continues to host The Tonight Show Starring Jimmy Fallon Monday–Thursday at 11:35/10:35c while also producing and hosting On Brand.
Confirmed brands include Dunkin’, Southwest Airlines, Therabody, Captain Morgan, KitchenAid, Marshalls, Pillsbury, SONIC Drive-In, and Samsung, which also powers the On Brand Agency HQ.
NBC has not revealed one location, but episodes take place at the On Brand Agency headquarters powered by Samsung, with brand activations filmed across the US.
The show is produced by B17 Entertainment and Universal Television Alternative Studio, in partnership with Fallon’s Electric Hot Dog production company.
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