It’s been 12 years since Disney took over ‘Star Wars,’ but they’ve faced a lot of trouble: big budgets, canceled projects, and fans getting upset. Now, it seems like the world of Star Wars has many problems.
A new report shows how much money Disney makes from ‘Star Wars‘ toys and products. 14 years ago, Disney bought ‘Star Wars’ from George Lucas for $4.05 billion.
Disney reportedly made over $1 billion in Star Wars merchandise sales last year 💰
(@THR) pic.twitter.com/Xsoo1QdZQQ— Star Wars Stuff (@starwarstufff) October 3, 2024Advertisement
Since then, Disney has made a lot of new movies and TV shows. Some people love it, but others don’t. There’s a lot of debate about whether Disney made a good profit and if they could have done things better.
The Hollywood Reporter has shared new details about how ‘Star Wars’ has done under Disney. While much of the report is already known to many fans, there is one exciting fact:
“Star Wars merch generated one billion for the company last year.”
It’s not expected that the numbers of money Star Wars toys and products make will be seen, so this report shows just how valuable Star Wars is to Disney.
People focus a lot on how much ‘Star Wars‘ movies and shows make, but the real money comes from selling toys and products. George Lucas got rich from ‘Star Wars’ merchandise because he kept the rights to sell the toys.
Disney didn’t make Baby Yoda toys fast enough in 2019, losing about $2.7 million in sales. But now, Grogu toys are everywhere. Every new Disney+ show has a cute character, like Leia’s L0-LA59 droid in ‘Obi-Wan Kenobi‘ and Bazil in ‘The Acolyte.’ Disney wants to ensure they don’t miss any more chances to profit from ‘Star Wars.’
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‘Star Wars’ has always had people who love it and others who don’t. Some fans are upset now, especially after ‘The Acolyte‘ backlash and cancelation.
But the money made from toys and products shows that ‘Star Wars’ is still super popular and always will be. Even if sales in 2024 are lower, it’s just because there hasn’t been as much new content.
You can’t judge Disney’s ‘Star Wars‘ without considering how much money the merchandise makes. While this report isn’t an exact number, it shows hope for the future of ‘Star Wars.’
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Grogu (once called Baby Yoda) is really important too, and he’s now a big star in the next ‘Star Wars’ movie. There are lots of chances for ‘Star Wars’ to keep growing.
Source: Hollywood Reporter