The launch show’s viewership has fallen by almost one million.
Celebrity Big Brother’s launch show ratings have dropped by nearly one million for its latest series.
AJ Odudu and Will Best returned to host the show last night, officially revealing the 2025 celebrity lineup. This marks the second time the series has aired on ITV after the broadcaster acquired the rights to the format.
Advertisement However, viewership for the launch show has significantly decreased compared to last year, with only 1.8 million people tuning in. In contrast, the 2024 launch show attracted 2.7 million viewers (via Broadcast).
Read More: Mickey Rourke Criticised for ‘Disgusting’ Behaviour on Celebrity Big Brother
The opening episode has stirred controversy after new housemate Mickey Rourke displayed some “inappropriate” behavior towards host AJ Odudu before entering the house. Fans voiced their concerns on social media shortly after the scenes aired, with many calling for ITV to remove Rourke from the house.
The 2025 series features other celebrities like Jojo Siwa from Dance Moms, Jack P Shepherd from Coronation Street, Chris Hughes from Love Island, Patsy Palmer from EastEnders, and Danny Beard from Drag Race.
The full 2025 line-up also includes Chesney Hawkes, Trisha Goddard, Michael Fabricant, Ella Rae Wise, Daley Thompson, Donna Preston, and Angelica Bell. Last night’s episode brought some surprises, with housemates given the opportunity to earn points for the house through secret challenges.
Chesney Hawkes scored points by introducing himself as “The One and Only,” while Michael Fabricant contributed to the prize fund by high-fiving the new housemates and greeting them with Austin Powers’ famous catchphrase: “Groovy Baby.”
In tonight’s episode, viewers will discover whether the celebrities used their points for a food delivery service or a washing machine.
Celebrity Big Brother airs on ITV1, ITVX, STV, and STV Player on weeknights at 9pm.