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Fans are getting ready to watch Euro 2024 as the tournament is hinting at many thrilling and intense football matches coming up. However, as the anticipation for the matches is high, the spending on beer is also expected to rise. You are in the right place if you are also wondering how much the UK will spend on beer in Euro 2024.
In this article, you will find comprehensive details about how much Brits are expected to spend on beer during this tournament and how it will help the UK beer market.
Euro 2024: Forecasting Beer Consumption
As with any football tournament, fans are expected to spend a lot on beer for Euro 2024. Many experts have conducted research to find out how much the UK will spend on beer in Euro 2024. According to the predictions, Brits may guzzle an astounding 604.5 million pints of beer throughout the tournament. This nearly doubled the consumption during Euro 2020, when 364 million pints were downed by fans.
To put this into perspective, this equates to an average of about 8 pints per person daily during the event, signaling a significant spike in pub-going and beer consumption. This massive consumption of beer will benefit the local pubs a lot. This high amount of consumption not only shows people’s love for football but also the social culture of such tournaments. It is a tradition in the UK to watch Euro 2024 and other such significant events in pubs and bars, which will ultimately increase beer consumption.
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UK’s Beer Spending Spree
Now that you know how much the UK will spend on beer in Euro 2024, let’s explore how much it will contribute financially. It is estimated that the total expenditure on beer during the tournament could surpass £2.4 billion. On a per-person basis, this boils down to an estimated £74.25 spent on beer alone throughout the competition.
In recent years, the UK’s hospitality sector has struggled due to financial instability. However, this tournament will bring an influx of revenue that will eventually benefit the country as well.
Factors Driving Beer Consumption
Several factors contribute to the anticipated surge in beer consumption during UEFA Euro 2024. Firstly, the communal and celebratory nature of football viewing in the UK cannot be overstated. Pubs and bars become social hubs where fans gather to watch matches, cheer for their teams, and enjoy a few pints.
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Secondly, extending pub licensing hours for significant matches plays a pivotal role. Home Secretary James Cleverly announced that pubs would be allowed to serve alcohol later if England or Scotland reach the semi-finals or final of Euro 2024. This extension means that pubs can pour pints until 1 am, allowing fans to celebrate or commiserate together.
Lastly, the favorable match timings, according to Euro 2024 fixture details, are expected to contribute significantly to beer consumption. For example, England’s match against Serbia, scheduled for an 8 pm kickoff, allows fans ample time to gather and enjoy pints throughout the day leading up to the game. This alignment of match timings with prime social hours ensures that pubs and bars are packed with eager fans ready to indulge.
Euro 2020 vs. Euro 2024 Beer Consumption
The last time fans got to celebrate this highly anticipated championship was in 2020. Now that we have covered how much the UK will spend on beer in Euro 2024, let’s explore how it’s different from the spending in 2020. Euro 2020 witnessed 364 million pints consumed by genuine fans. The final match alone saw 13 million pints sunk as England faced Italy. The tournament, which was held a year later due to the COVID-19 pandemic, was a significant celebration for many, driving people to their local pubs in droves.
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Comparatively, the predictions for Euro 2024 indicate a substantial increase in consumption and spending. This can be attributed to the heightened excitement surrounding the tournament and the potential success of the home nations. The celebratory atmosphere will likely drive even higher beer sales if England or Scotland progresses deep into the game.
Moreover, the Euro 2020 finals attracted 31 million TV viewers in the UK, and research showed average daily sales soaring by 64% at venues where the tournament was shown. This trend is expected to continue, making it crucial for hospitality businesses to screen the matches and create a vibrant match-day atmosphere.
Final Verdict
Euro 2024 will not only be a celebration of football and fun for fans, but it will also be a golden opportunity for the UK’s hospitality sector to thrive. After we have explored how much the UK will spend on beer in Euro 2024, this high consumption will benefit the UK’s hospitality sector a lot. Let’s wait and watch how the tournament unfolds this year.
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